AI Insights · Timothy · April 2025
Top Health and Fitness Apps in Kenya: Q1 2025 Performance
Explore the performance of top health and fitness apps in Kenya for Q1 2025, including trends in downloads, revenue, and active users.
In the first quarter of 2025, the health and fitness app market in Kenya saw notable activity. Data from Sensor Tower provides insights into the performance of the top five apps on the unified platform.
Flo Cycle & Period Tracker experienced fluctuations in its weekly revenue, peaking at around $2K in early March. Downloads surged to approximately 12.2K in the same week, while active users steadily increased from 265.7K to 348.3K by the end of the quarter.
Strava: Run, Bike, Walk saw a moderate increase in weekly active users, reaching around 14.4K in early March. Revenue varied, with a high of $1.2K in late January. Downloads peaked at 6.9K in mid-January, followed by a decline throughout the quarter.
MyFitnessPal: Calorie Counter maintained steady active user numbers, hovering around 2.9K by the end of March. Revenue showed a slight increase, with a peak of $553 in early February. Downloads remained consistent, with minor fluctuations throughout the quarter.
Heartly-Heart Health Recorder experienced a decline in both downloads and active users. Revenue also decreased over the quarter, starting at $372 and dropping to $221 by the end of March.
Zero: Fasting & Health Tracker witnessed a peak in revenue at $528 in mid-January. Active users increased to 4.8K by mid-February, before slightly declining. Downloads were highest at 701 in early January.
For more detailed insights and analysis, visit Sensor Tower's platform.